Email Marketing

The audience
you actually own.

Welcome flows, broadcasts, and automations that turn one-time buyers into repeat revenue. Your list is the only marketing asset the platforms can't take away.

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The DEZIGN-IT cycle

Buildthelist.Nurturethelist.Selltothelist.Repeat.

Live inbox

Five flow types. One sending engine.

Every engagement comes with a multi-flow architecture. Welcome, recovery, winback, broadcasts, post-purchase. Triggered by behaviour, not by guesswork.

InboxLive
Why email still wins
3600%
average ROI on email marketing. R36 returned for every R1 spent.
4B
daily email users. Bigger than any social platform on Earth.
80%
of marketers say they would give up social media before email marketing.
What we do

The list is the asset. We protect and grow it.

Owned audience. Predictable revenue. The only marketing asset that compounds with you, not against you.

01

Lead magnets and list growth

On-site forms, lead magnets, gated content. Built to convert your already-warm traffic into subscribers.

02

Welcome flows

The first 14 days decide whether a subscriber becomes a buyer. We make those emails count.

03

Behaviour-triggered automations

Abandoned cart, browse abandonment, post-purchase, winback, re-engagement. Triggered when buyers signal intent.

04

Broadcasts and segmentation

Right message to the right segment. Open rates rise. Unsubscribes fall. Revenue follows.

05

Deliverability and list hygiene

Authentication (SPF, DKIM, DMARC), suppression management, sender reputation. Boring work that determines whether anyone sees your emails.

06

Reporting tied to revenue

Open and click rates matter, but only as leading indicators. Real reporting is revenue per send, revenue per subscriber, lifetime value.

“Build your business on rented land and one platform decision can wipe you out. Build your list and you own the audience forever.”
DEZIGN-IT
Engagements

Three scopes. Every engagement custom-quoted.

Pick the scope that matches your stage. We will quote in your currency.

Starter

For businesses building their first list and welcome flow.

  • Email strategy
  • 1 lead magnet design and build
  • Opt-in forms across the site
  • Welcome flow (5 emails)
  • 1 broadcast per month
  • Monthly reporting
Request a quote
Pro

For e-commerce, large lists, and businesses where email drives core revenue.

  • Everything in Value
  • 3+ broadcasts per month
  • Full automation library
  • SMS integration (optional)
  • Deliverability programme
  • Dedicated strategist
  • Weekly strategy calls
Request a quote
Frequently asked

Email marketing, answered.

01

Is email marketing dead?

No. Open rates have softened, but ROI is still 3600% on average. 80% of marketers say they would give up social media before email. The list is still the asset.

02

How big does my list need to be?

Bigger is not better. Engaged is better. A list of 1,000 highly-engaged buyers outperforms a list of 50,000 cold subscribers every time. Quality over quantity.

03

What is a good open rate?

30 to 50% on welcome flows. 20 to 35% on broadcasts. 5 to 15% on cold outreach. Numbers vary by industry, list age, and content. We benchmark you against your vertical, not against an arbitrary average.

04

How often should I send?

As often as you have something valuable to say. For most service businesses, that's 2 to 4 broadcasts a month plus triggered automations. For e-commerce, it's often more.

05

What email platform do you use?

We have built campaigns on Mailerlite, Klaviyo, Mailchimp, ActiveCampaign, GHL, and ConvertKit. We pick the right tool for your scale and recommend before you commit. No vendor lock-in.

06

What about deliverability and spam folders?

We set up SPF, DKIM, DMARC authentication. We monitor sender reputation. We clean bouncers and unengaged subscribers. Boring work, huge impact on whether your emails get seen.

Let's see what's
leaking.

Get a free audit of your current email programme. List health, deliverability, automation gaps, revenue per subscriber. No obligation.